Keep in mind that Google Analytics has a bit of a learning curve, including for setup, and isn’t as beginner-friendly as other traffic-checking tools like Semrush or Ubersuggest. Any more than that, and you’ll have to upgrade to Google’s extremely expensive Google Analytics 360 at $12,500 per month.
This is more than enough for small to medium-sized businesses. The Google Analytics dashboard (Source: Google Support) Google Analytics Pricing & Features OverviewĪlthough it’s technically a “freemium” product, its free plan allows up to 10 million hits a month (hits are interactions that send data to Google Analytics). For this reason, we recommend pairing it with a free traffic checker like Semrush, which can give you estimates of traffic for competitors’ sites. However, it won’t provide data for other websites (websites you can’t add tracking code to). You can use Google Analytics to track session duration, bounce rates, the traffic source, where your viewers are coming from, what your audience is interested in, demographics, site visitor behaviors, and more. Still, it’s one of the best traffic analysis tools for pure, accurate, user-driven data. It’s not meant to be an all-around marketing tool-for example, to get data about keywords driving traffic to your site, you’ll need to integrate tools like Search Console. Google Analytics (GA) is a free tool that shows accurate traffic data from users interacting with your small business website. Therefore, if you’re looking for a multidisciplinary platform to check website traffic, use Semrush instead, which does it all. It also doesn’t provide any insights about your competitors’ data or your SEO. It doesn’t offer any actionable suggestions for improvement, which can be especially helpful for beginners. While most of its features are free to use, Google Analytics only provides you with web traffic metrics.
A website is a business’ virtual location, so measuring its traffic can point indicate success with digital marketing or show the need for improvement.
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